Hyper Personalization

ai

Useful writing tells people (including, possibly most importantly you) something true and important that they didn’t already know in a way that leaves no doubt. And Everyone is different. So how to do both?

TL;DR:

  • Free intelligence, aka AI, un-locks hyper-personalization
  • Into the physical world: When AI has cameras:
  • Into the emotional world

General

Why do we like personalization

Personal Trainer

Personal Chefs

TV Channels

  • 1 TV Channel
  • 30 TV Channel
  • 300 TV Channels
  • 1000 YouTube Channels
  • 1000000 YouTube Shorts/TikToks (Are there)
  • On Demand Content

How many flavors of icecream

How many channels

It’s a matter of degree

Like a fish in water it’s everywhere

Hyper-personalization can go into dimensions you weren’t thinking.

  • Not only can you personalize “thoughts and ideas” you can personalize into images, videos and songs!

From high price, to low price

From pre-manufactured to on-demand

From discrete to continuous

Dimensions on which to persalize

Impact on economy

From discovery to creation

  • AI can help you find what you like
    • E.g. Find movies I’m gonna like from the list
  • AI can then create it
    • Create a song from your eulogy

Hyper-personalization to your group or tribe

  • Doesnt’ have to hyper-personalize to you, can be for you and your partner

Downside of hyper personalization

We want shared experiences

  • There is something wonderful about everyone knowing the same thing.
  • Like when someone gives you a quote from a movie that you know and enjoy.

Choice Paralysis

  • Too many choices is miserable.

When do you stop? When is it worth it?

What makes it good?